Welcome to MKTG 345 - Principles of Marketing - at the University of Louisiana at Lafayette. In this course, we will learn about the relationships between marketing decisions and the firm’s performance. There are three required texts, including:
Marketing the Core by Kirin and Hartley (No Connect Required)
The instructions for writing the reflection essay, the explanation of participation points, and the due dates and assigned chapters for quizzes are available by clicking this link.
All content related to the Market Share simulation, including:
are available by clicking each link. Students are strongly encouraged to consult these resources to help them succeed in the course.
Description & Objective
This course introduces the vocabulary, theories, and practices of the business functional area of marketing, including strategy (i.e., segmenting, targeting, and positioning) and tactics (i.e., place, price, product, and promotion). It emphasizes developing and implementing marketing strategies and deciding appropriate product distribution, price, and promotion strategies for identified target markets.