Welcome to MKTG 480 - Marketing Management - at the University of Louisiana at Lafayette. In this course, we will explore the nature of competition and how marketing relates to the firm’s competitiveness in the market. There are three required texts, including:
Assignments related to participation points, the reflection essay, and quizzes are available by clicking this link.
Two videos about branding can be viewed by clicking on Part 1 and Part 2. Content related to the simulation can be accessed by clicking on this link. In this folder, you can retrieve all the instructions, student manual and case, summary slides, and team assignment.
Finally, the course syllabus is available by clicking this link.
Students are strongly encouraged to consult these resources to help them succeed in the course.
Description & Objective
The course's primary objective is for students to learn about marketing strategy. To explore this topic, we will begin with a firm. What is the purpose of the firm? Why do some firms perform better than other firms in the marketplace? These questions serve as our starting point for understanding several concepts, including: • What is marketing? • What is the role, purpose, and function of marketing? • How does marketing interact with other functional areas, including finance, research and development, sales, shipping and receiving, etc?
This course will immerse you in the world of a theory of competition, providing a common language and framework to answer the questions we've raised. We'll explore this theory through lectures and class discussions, group meetings, and the simulation. These interactive elements will give you the chance to apply the common language and framework you've learned.
Finally, this course will encourage students to develop their critical thinking and time management skills.