I am a marketing professor, department head, and consultant who bridges the gap between academic rigor and practical application. Currently, I lead the Marketing Department at the University of Louisiana at Lafayette, where I have launched innovative programs, including an online BS in Marketing, and am proposing an MS in Marketing degree and a Marketing Analytics certificate to meet evolving workforce demands.

Academic Leadership & Teaching

My career spans two decades of transforming marketing education. At Otterbein University, I rose from Assistant Professor to Professor while serving as Department Chair, adding a Business Analytics major and achieving record enrollment for the Department of Business, Accounting, and Economics. Now at ULL, as department head of Marketing, I coach faculty toward tenure, manage donor relationships, and build programs that prepare students for real-world marketing challenges.

I have been recognized nationally for teaching innovation, winning the Society for Marketing Advances' Distinguished Teacher Award in 2023 and earning multiple honors in teaching competitions. My textbook, Brewing a Business (Interpretive Simulations, 2024), helps students learn marketing strategy through an immersive simulation.

Research & Scholarship

My research focuses on marketing education, technology adoption, and analytical decision-making. Recent publications in the Journal of Macromarketing and the Journal of Marketing Theory & Practice explore critical topics, ranging from the impact of generative AI on academic integrity to teaching Resource-Advantage Theory for practitioner development. I serve on editorial boards for leading journals and have held every major leadership position in the Society for Marketing Advances, including Board Chair.

Consulting & Training

Since 2008, I've operated Levin Consultant Inc., providing marketing and management consulting that translates academic insights into business results. My work includes training development for the National Association of College Stores, satisfaction surveys and post-purchase research, and program evaluation. I specialize in helping organizations understand their customers through data-driven analysis and making complex analytics accessible through practical implementation.

I am particularly passionate about teaching analytics without overwhelming jargon, whether to college students, nonprofit leaders, or business professionals. My invited presentations have covered everything from Excel-based statistical analysis to marketing strategy for Generation Z.

Background

I hold a Ph.D. in Marketing from Texas Tech University, where I was a Jerry S. Rawls Fellow, as well as graduate and undergraduate degrees from the University of Iowa and the University of Oklahoma, respectively. Before entering academia, I worked in athletics communications at Vassar College and Coe College, where I made or assisted with various strategic and tactical decisions. This experience has given me firsthand experience with the challenges my research and consulting address.
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Whether you are considering Brewing a Business for your course, exploring research collaboration, or seeking consulting expertise in marketing strategy and analytics, I welcome the conversation.

View my full CV.