Welcome to MKTG 4100 - Retail Management - at Otterbein University. In this course, we will learn about what drives some retailers to a positional advantage and others to a positional disadvantage. Retailing Management by Levy, Weitz, and Grewal remains the only required textbook along with two case packets.
Content related to the (a) cases, (b) reflection essay, (c) participation points, and (d) quizzes are available by clicking this link.
Supplemental reading, which will be announced in class and/or by email, remain available in this folder.
NRF Student Challenge including the assignment, the outline for the pitch deck, store visit are available in this folder.
Datasets that will use in class can be accessed through this link.
Finally, the course syllabus is available by clicking this link.
are available by clicking each link. Students are strongly encouraged to consult these resources to help them succeed in the course.
Description & Objective
Retailing consistently remains in flux. Consumers’ finances, preferences, and tastes change over time. Retailers constantly innovate to attract and/or retain consumers. Specific retailer’s management competence or incompetence mitigate or exacerbate, respectively, these external forces. In this course, we will examine how retailers attempt to build foot traffic, convert them to customers, and do that effectively and/or efficiently in order to improve or maintain their competitive position in the market.
Specifically, we examine the retailer’s role as the interface between the channel and the consumer, explore the retailer’s internal and external environments, and evaluate retail management practice’s related to its finances, inventory management, location, and personnel