Welcome to MKTG 4100 - Retail Management - at Otterbein University. In this course, we will learn about what drives some retailers to a positional advantage and others to a positional disadvantage. Retailing Management by Levy, Weitz, and Grewal remains the only required textbook.
Content related to the (a) cases, (b) reflection essay, (c) participation points, and (d) quizzes are available by clicking this link.
You will receive the three cases in class. All three cases require you to build a spreadsheet to guide your decision making and support your recommendation.
You can also retrieve the House assignment including due dates for each memo, the grading rubric, and other material by clicking on this link.
Datasets that will use in class can be accessed through this link.
Finally, The course syllabus is available by clicking this link.
Students are strongly encouraged to consult these resources to help them succeed in the course.
Description & Objective
Retailing consistently remains in flux. Consumers’ finances, preferences, and tastes change over time. Retailers constantly innovate to attract and/or retain consumers. Specific retailer’s management competence or incompetence mitigate or exacerbate, respectively, these external forces. In this course, we will examine how retailers attempt to build foot traffic, convert them to customers, and do that effectively and/or efficiently in order to improve or maintain their competitive position in the market.
Specifically, we examine the retailer’s role as the interface between the channel and the consumer, explore the retailer’s internal and external environments, and evaluate retail management practice’s related to its finances, inventory management, location, and personnel